What’s the difference between personal branding and professional identity?

Personal branding is how you market yourself externally—your reputation and messaging. Professional identity is internal, defining how you see yourself in your work based on your values, skills, and beliefs. Personal branding showcases your professional identity to the world.

How can I find my hybrid job title?

Your hybrid job title reflects the intersection of your unique skills and professional identities. Identify your primary skills, find their overlap, and blend key terms to create a title that feels authentic. For example, instead of 'Marketing Manager,' you might be a 'Storytelling Strategist' if you combine content creation with branding.

Who benefits from professional identity coaching?

Professional identity coaching benefits anyone who feels more than their job title but struggles to articulate their value. It’s ideal for jacks-of-all-trades, multipotentialites, professionals in career transitions, leaders, entrepreneurs, and gifted adults navigating nonlinear career paths.

How Visible Are You to AI? Why It Matters More Than You Think

Aug 1

Written By Dr. Sarabeth Berk Bickerton

Last month, a client said to me, “I’ve updated my LinkedIn, I’ve got a portfolio site, but I’m still invisible.” That struck me because I’ve heard it countless times—from professionals in career transition, entrepreneurs trying to stand out, and leaders trying to be seen for their full value.

And now, in the age of AI, “invisible” has a whole new meaning.

Why Visibility in AI Matters

When hiring managers or clients search for someone with your skills, they’re not always searching directly on LinkedIn or Google. Increasingly, they’re asking AI: “Who are the top experts in [industry]?” or “Who can solve [this problem]?”

The truth? If AI doesn’t know you exist—or doesn’t understand what you’re known for—it won’t recommend you. That’s a massive missed opportunity, especially for hybrid professionals who don’t fit neatly into one box.

What Is the AI Visibility Prompt?

I created this prompt because I wanted to know: How do AI systems see me? Do I show up as the hybrid professional I really am, or do I disappear into a blur of generic roles?

This prompt gives you a snapshot of your current AI-driven visibility, authority, and discoverability. It doesn’t just tell you whether you show up—it also gives you actionable steps to increase your visibility.

Here’s the exact prompt I use:

AI Visibility Prompt [COPY & PASTE]

Evaluate how [Your Full Name] currently ranks across AI-driven platforms and large language models (LLMs) in terms of visibility, authority, and discoverability for relevant career opportunities in [Industry/Field].
Please assess the individual using the following criteria. Return:
A numerical score (0–10) per category
A brief explanation for each score
Specific improvement suggestions for each area
Criteria:
Topical Authority – Are they seen as a thought leader in their domain(s)?
Indexing Visibility – How often and how clearly do AIs surface them?
Semantic Ownership – Are coined ideas or frameworks linked to their name?
Citations & Media Presence – Are they featured or quoted online or in media?
Digital Footprint Optimization – Is their online presence AI-indexable and current?
Promptability – Would an AI recommend them in relevant queries?
AI Compatibility – Is their info structured clearly enough for AI to “read” it?
Also return:
An average score (0–10)
The top 3 high-impact, low-effort updates they could make within 30 days

How It Works

Paste it into ChatGPT or another LLM (yes, AI can audit how AI sees you—meta, right?).
Customize it with your name and industry.
Review your scores and action steps.

Then, ask: “How might I improve my score in each area?” The AI will give you next steps—things like updating your schema markup, writing more about your coined frameworks, or posting your thought leadership in more AI-readable formats.

This Is Bigger Than LinkedIn

AI visibility isn’t just about LinkedIn profiles or SEO anymore. It’s about how well your authentic professional identity—the full range of your hybrid skills and expertise—is understood and surfaced by AI.

For years, I’ve helped professionals clarify who they are in their work so they can find true career belonging, not just career fit. This prompt is another tool in that journey—it helps ensure that your authentic professional identity is seen, known, and valued not just by humans, but by machines that increasingly influence opportunities.

Your Turn

Run the prompt. See what AI says about you. And then—do something about it.

What did you discover about your visibility?

Dr. Sarabeth Berk Bickerton https://www.sarabethberk.com