What’s the difference between personal branding and professional identity?

Personal branding is how you market yourself externally—your reputation and messaging. Professional identity is internal, defining how you see yourself in your work based on your values, skills, and beliefs. Personal branding showcases your professional identity to the world.

How can I find my hybrid job title?

Your hybrid job title reflects the intersection of your unique skills and professional identities. Identify your primary skills, find their overlap, and blend key terms to create a title that feels authentic. For example, instead of 'Marketing Manager,' you might be a 'Storytelling Strategist' if you combine content creation with branding.

Who benefits from professional identity coaching?

Professional identity coaching benefits anyone who feels more than their job title but struggles to articulate their value. It’s ideal for jacks-of-all-trades, multipotentialites, professionals in career transitions, leaders, entrepreneurs, and gifted adults navigating nonlinear career paths.

Stop saying
“I wear a lot of hats”

A woman wearing a pink hat and a light pink t-shirt that says 'I am a hybrid professional,' smiling with her hands on her hips.

It’s time to brand your authentic professional identity to communicate your unique value to the world.

I specialize in hybrid professionals (people with multiple work identities).

FREE DISCOVERY CALL

COURSES

Who are you in your work?

See More Testimonials

Screenshot of an email message about a Venn diagram and a website link.

A social media comment by a user in a professional film-making and creative group. The user states they have started referring to themselves as a hybrid professional to accurately describe their experience and qualifications.

LinkedIn comment from Arianna Ferrini, PhD, praising Sarabeth Berk Bickerton, PhD for her book and its insights on integrating professional identities.

Personal Branding & Professional Identity Coaching

with Dr. Sarabeth Berk Bickerton

Free Discovery Call

If you’re struggling to answer “What do you do?” and your answer is some version of “I’m a jack-of-all-trades,” then this is for you!

Sarabeth will guide you through her 5-step process to uncover who you truly are in your work and develop a novel hybrid title that authentically captures your professional identity.

What you’ll gain:

From this process, your why will become clear and your unique value will become visible. You’ll gain a greater sense of your self, feel more purpose, differentiate yourself, and have confidence in how you present yourself in your professional life.

A Venn diagram of three circles labeled 'Identity A,' 'Identity B,' and 'Identity C.' An arrow points to the intersection of all three circles with the question 'Who are you here?' written in pink.

Sessions focus on:

Evaluating the current state of your professional identity.
Engaging in specific exercises to clarify and define your hybridity and unique value prop.
Developing an optimal title and brand that is authentic to you and you can use in professional settings.
Customizing how to apply your personal brand to meet your career goals.

Packages Include:

One-hour sessions
Private video calls with Sarabeth
Full access to the two online courses for self-guided exercises
A digital copy of the workbook which follows a five-step process
A one-of-a-kind hybrid title that fits you perfectly
A plan on how to add your hybrid identity to your resume, cover letter, LinkedIn profile, website and more!
A polished hybrid identity elevator pitch to use in all kinds of networking

Hi, I’m Sarabeth Berk Bickerton.

About 10 years ago, I hit a professional identity crisis that caused me to question “Who am I?” and how do I answer “What do you do?”

This personal quest led me to a research project that’s grown into More Than My Title, a place where I share resources, tools, and my latest research on professional identity and being a hybrid professional.

My goal is to help people discover, articulate, and brand their professional identity because it reveals their unique value in their work.

Everyone wins when we see each other for our full professional identity.

Black and white Venn diagram with overlapping circles.

Stop saying “I wear a lot of hats”