What’s the difference between personal branding and professional identity?

Personal branding is how you market yourself externally—your reputation and messaging. Professional identity is internal, defining how you see yourself in your work based on your values, skills, and beliefs. Personal branding showcases your professional identity to the world.

How can I find my hybrid job title?

Your hybrid job title reflects the intersection of your unique skills and professional identities. Identify your primary skills, find their overlap, and blend key terms to create a title that feels authentic. For example, instead of 'Marketing Manager,' you might be a 'Storytelling Strategist' if you combine content creation with branding.

Who benefits from professional identity coaching?

Professional identity coaching benefits anyone who feels more than their job title but struggles to articulate their value. It’s ideal for jacks-of-all-trades, multipotentialites, professionals in career transitions, leaders, entrepreneurs, and gifted adults navigating nonlinear career paths.

How Visible Are You to AI? Why It Matters More Than You Think

Dr. Sarabeth Berk Bickerton 6/30/25 Dr. Sarabeth Berk Bickerton 6/30/25

Why Personal Branding Fails People Like Us And What Comes Next

Dr. Sarabeth Berk Bickerton 6/4/25 Dr. Sarabeth Berk Bickerton 6/4/25

The Most Rejected Generation: It’s Not Just Gen Z—It’s All of Us

Dr. Sarabeth Berk Bickerton 6/4/25 Dr. Sarabeth Berk Bickerton 6/4/25

AI Is Shaping the Workforce. What Happens If You Don’t Fit Its Pattern?

Dr. Sarabeth Berk Bickerton 5/12/25 Dr. Sarabeth Berk Bickerton 5/12/25

What Is a Professional Identity Coach—and Do You Need One?

Dr. Sarabeth Berk Bickerton 4/30/25 Dr. Sarabeth Berk Bickerton 4/30/25

Why Your Most Valuable Employee Might Be Misunderstood by Their Title

Dr. Sarabeth Berk Bickerton 4/24/25 Dr. Sarabeth Berk Bickerton 4/24/25

Trouble getting hired? It Might Be How You’re Naming Yourself

Dr. Sarabeth Berk Bickerton 4/17/25 Dr. Sarabeth Berk Bickerton 4/17/25

The ROI of Knowing Who You Are: A Different Approach to Career Fulfillment

Dr. Sarabeth Berk Bickerton 4/7/25 Dr. Sarabeth Berk Bickerton 4/7/25

How to See, Know, and Value: The Forgotten Skills No One Taught You

Dr. Sarabeth Berk Bickerton 4/4/25 Dr. Sarabeth Berk Bickerton 4/4/25

What Really Makes a Career “Great”? Here’s How to Define It for Yourself

Dr. Sarabeth Berk Bickerton 4/3/25 Dr. Sarabeth Berk Bickerton 4/3/25

Three Career Power Questions That Will Change How You See Yourself at Work

Dr. Sarabeth Berk Bickerton 4/1/25 Dr. Sarabeth Berk Bickerton 4/1/25

AI, Gen Z, and a Stalled Identity Crisis: What Happens When We Never Get to Become?

Dr. Sarabeth Berk Bickerton 2/6/25 Dr. Sarabeth Berk Bickerton 2/6/25

How to Demonstrate Your Hybrid Value Beyond Traditional Performance Metrics

Dr. Sarabeth Berk Bickerton 12/12/24 Dr. Sarabeth Berk Bickerton 12/12/24

Overcome the fear of being unemployable with personal rebranding

Dr. Sarabeth Berk Bickerton 11/21/24 Dr. Sarabeth Berk Bickerton 11/21/24

What do you call a person like Maria? Naming new roles as talent evolves

Dr. Sarabeth Berk Bickerton 11/8/24 Dr. Sarabeth Berk Bickerton 11/8/24

The Ultimate Glossary for Jack-of-All-Trades: Exploring Terms for Hybrid Professionals and Multipotentialites

Dr. Sarabeth Berk Bickerton 11/5/24 Dr. Sarabeth Berk Bickerton 11/5/24

Career Stuckness: Escaping the Career Quagmire

What do you do when you find yourself in a career quagmire? Quagmires arise when people change jobs, hold multiple roles at the same time, change careers, can’t find a career they like, can't get the career they want, or can’t get their career to take off.