What’s the difference between personal branding and professional identity?

Personal branding is how you market yourself externally—your reputation and messaging. Professional identity is internal, defining how you see yourself in your work based on your values, skills, and beliefs. Personal branding showcases your professional identity to the world.

How can I find my hybrid job title?

Your hybrid job title reflects the intersection of your unique skills and professional identities. Identify your primary skills, find their overlap, and blend key terms to create a title that feels authentic. For example, instead of 'Marketing Manager,' you might be a 'Storytelling Strategist' if you combine content creation with branding.

Who benefits from professional identity coaching?

Professional identity coaching benefits anyone who feels more than their job title but struggles to articulate their value. It’s ideal for jacks-of-all-trades, multipotentialites, professionals in career transitions, leaders, entrepreneurs, and gifted adults navigating nonlinear career paths.

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Latest insights on professional identity and career belonging in the modern workforce

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What is a hybrid professional?
The Definitive Guide

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Three activities to activate professional identity conversations on your team

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Triggers of a professional identity crisis

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Multipotentialite versus hybrid professional identity

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Dr. Sarabeth Berk Bickerton 6/28/21 Dr. Sarabeth Berk Bickerton 6/28/21

How many hybrid professionals are in the workforce?

Out of 90 votes (and counting) 66% self-identified as being a hybrid professional!

Dr. Sarabeth Berk Bickerton 6/22/21 Dr. Sarabeth Berk Bickerton 6/22/21

What drives me crazy, entrepreneurs who think they're hybrid professionals

Not every entrepreneur is a hybrid professional (just because they think they are). If an entrepreneur is doing marketing, sales, product development, business development, operations, accounting, graphic design, and countless other jobs, that doesn't mean they call themselves a marketer, salesperson, product developer, operator, graphic designer...you get the point.

Dr. Sarabeth Berk Bickerton 6/8/21 Dr. Sarabeth Berk Bickerton 6/8/21

Why business units are combining with Ops...DesignOps, ResearchOps, DevOps

Dr. Sarabeth Berk Bickerton 6/1/21 Dr. Sarabeth Berk Bickerton 6/1/21

Optimal Distinctiveness is Fitting In and Standing Out

Dr. Sarabeth Berk Bickerton 5/24/21 Dr. Sarabeth Berk Bickerton 5/24/21

Horticulturalists have known the true value prop of hybridization for years

Dr. Sarabeth Berk Bickerton 5/18/21 Dr. Sarabeth Berk Bickerton 5/18/21

Identity Economy meet Human Capital Era

Dr. Sarabeth Berk Bickerton 5/11/21 Dr. Sarabeth Berk Bickerton 5/11/21

Want to leave the best first impression...use this tip

Dr. Sarabeth Berk Bickerton 5/4/21 Dr. Sarabeth Berk Bickerton 5/4/21

Not everyone is a hybrid professional, and here’s why

Everyone isn't everything. Some people are experts, some are generalists, and some are hybrids.

Dr. Sarabeth Berk Bickerton 4/20/21 Dr. Sarabeth Berk Bickerton 4/20/21

What is hybrid work? We’re missing half the picture

Hybrid work has become a catchall phrase and even a misnomer for the bigger shifts at play in the workforce. There are three key components underlying the concept of hybrid work. These include: hybrid workplaces, hybrid work (jobs/roles), and hybrid workers. I'll explain each.

Dr. Sarabeth Berk Bickerton 4/19/21 Dr. Sarabeth Berk Bickerton 4/19/21

You can't go back to who you were before the pandemic

Are you're trying to make sense of the "old" versus "new" you? The almost-post-pandemic version of yourself? Your work identity has shifted so find your hybrid professional identity today.