You are more than your job title.
Discover Your Unique Value with Professional Identity Coaching & Personal Branding
Feeling Stuck in a Career Transition or Professional Identity Crisis?
It’s time to be seen, known, and valued for WHO you are, not just what you do.
We help you uncover and confidently communicate your professional identity, giving you clarity, a stronger sense of belonging, and renewed purpose in your career.
Trusted By Professionals and Organizations
What is professional identity coaching?
Professional Identity coaching helps you clarify who you are in your work—beyond your job title.
It’s how you define yourself in your career, shaped by your values, skills, talents, and beliefs.
Through proven tools and coaching, we help you discover how you want to be seen, known, and valued so you can achieve career belonging with clarity and confidence.
Ready to define your professional identity?
Tired of struggling to answer, “What do you do?”
The Three Types of Professional Identity
When you embrace your professional identity, the results speak for themselves:
Higher performance and productivity
Greater job satisfaction and retention
Boosted morale and team engagement
A deeper sense of purpose in your work
Fewer mistakes and improved decision-making
Reduced burnout and stress
The benefits of feeling seen, known, and valued in your work
Watch: The Power of Professional Identity in Action
See how understanding professional identity transforms individuals and organizations.
Employees everywhere are reevaluating who they are in their work.
It’s time to show the world you’re more than your job title—and own your unique professional identity.
Rethinking your career? You’re not alone.
FAQs
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Personal branding is how you intentionally market yourself to the world—it’s the external image you project through your messaging, style, and reputation. It’s about how others perceive you.
Professional identity, on the other hand, is how you see yourself in your work. It’s internal and rooted in your values, skills, talents, and beliefs. It defines who you are beyond your job title.
Think of it this way: professional identity is the foundation—who you truly are—while personal branding is the spotlight that shows that identity to the world. When your personal brand aligns with your authentic professional identity, that’s where the magic happens.
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Your hybrid job title reflects the unique combination of your skills, talents, and professional identities—it’s what makes you stand out. To find it:
Identify your primary professional identities. What roles, skills, or strengths define you?
Look for the intersections. Where do these identities overlap to create something new and valuable?
Experiment with language. Blend key terms from each identity to create a title that feels authentic and descriptive.
For example, instead of “Marketing Manager,” you might be a “Storytelling Strategist” or “Creative Brand Architect” if you blend marketing with content creation and design.
Need help? That’s exactly what I guide professionals through in my coaching sessions.
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Professional identity coaching is for anyone who feels like they’re more than their job title but struggles to articulate their value. It’s especially impactful for:
Jacks-of-all-trades, multipotentialites, and hybrids who wear many hats
Professionals in career transitions seeking clarity on their next steps
Leaders and entrepreneurs refining their personal brand
Gifted adults or those with nonlinear career paths feeling misunderstood in traditional roles
If you’ve ever thought, “I don’t fit neatly into a box,” professional identity coaching will help you define, own, and confidently communicate who you truly are.