What’s the difference between personal branding and professional identity?

Personal branding is how you market yourself externally—your reputation and messaging. Professional identity is internal, defining how you see yourself in your work based on your values, skills, and beliefs. Personal branding showcases your professional identity to the world.

How can I find my hybrid job title?

Your hybrid job title reflects the intersection of your unique skills and professional identities. Identify your primary skills, find their overlap, and blend key terms to create a title that feels authentic. For example, instead of 'Marketing Manager,' you might be a 'Storytelling Strategist' if you combine content creation with branding.

Who benefits from professional identity coaching?

Professional identity coaching benefits anyone who feels more than their job title but struggles to articulate their value. It’s ideal for jacks-of-all-trades, multipotentialites, professionals in career transitions, leaders, entrepreneurs, and gifted adults navigating nonlinear career paths.

Chip Wilson= Executive + Retailer + Fabric Scientist + Sports Enthusiast= Founder of LuluLemon

Dec 13

Written by Dr. Sarabeth Berk Bickerton

Chip Wilson is the founder and CEO of Lululemon, but before then, he worked in retail, knew snow and skateboard sports, and understood fabric science. Out of these intersections, he saw an opportunity to create a new type of athletic wear, which became athleisure.

Dr. Sarabeth Berk Bickerton https://www.sarabethberk.com

Chip Wilson= Executive + Retailer + Fabric Scientist + Sports Enthusiast= Founder of LuluLemon

Glo Atanmo= Travel blogger + digital storyteller + online educator

Adam Lerner: Master Teacher + Founder + Executive Director= Chief Animator in the Department of Fabrications

Ready to Be Valued for Who You Truly Are at Work?