What’s the difference between personal branding and professional identity?

Personal branding is how you market yourself externally—your reputation and messaging. Professional identity is internal, defining how you see yourself in your work based on your values, skills, and beliefs. Personal branding showcases your professional identity to the world.

How can I find my hybrid job title?

Your hybrid job title reflects the intersection of your unique skills and professional identities. Identify your primary skills, find their overlap, and blend key terms to create a title that feels authentic. For example, instead of 'Marketing Manager,' you might be a 'Storytelling Strategist' if you combine content creation with branding.

Who benefits from professional identity coaching?

Professional identity coaching benefits anyone who feels more than their job title but struggles to articulate their value. It’s ideal for jacks-of-all-trades, multipotentialites, professionals in career transitions, leaders, entrepreneurs, and gifted adults navigating nonlinear career paths.

Professional Identity Word List | Free Career Clarity Tool

Get the Professional Identity Word List

Struggling to put words to who you are in your work, besides your job title?

The Professional Identity Word List is one of my most popular tools for a reason—it gives you the language to define who you are professionally, beyond just a job title.

This free PDF is packed with curated words and phrases to help you:

✅ Explore the many ways you describe your work and value
✅ Find words that reflect your authentic professional identity
✅ Gain clarity and confidence to communicate who you are—clearly and powerfully

When you know the right words, you can tell your story, update your resume, improve your LinkedIn profile, and answer the dreaded “So, what do you do?” question with ease.

Get the Professional Identity Word List

Struggling to put words to who you are in your work, besides your job title?

Ready to Be Valued for Who You Truly Are at Work?